Northside Hospital is highlighting its nationally recognized cancer programs, leading survival outcomes and world‑class health care professionals with a new “Built to Beat Cancer” campaign that will be launching March 30.
The cancer- and survival-focused series will appear across digital, social, outdoor, print and mass-market media channels, showcasing Northside Hospital Cancer Institute’s outstanding results, nationally leading expert care, advanced robotics, and a network comprising more board-certified oncologists and cancer center locations than any other health system in Georgia.
“Northside Hospital is built to deliver world-class care, tailored around each patient. Cancer patients trust our more than 36,000 doctors, nurses and health care professionals to deliver the best health outcomes and survivability in Georgia. It is why over 95% of our cancer patients would refer Northside Hospital to their own family for cancer care,” said Jerry Tolk, Northside Hospital’s vice president of marketing and communications.
The Built to Beat Cancer campaign reinforces that Northside Hospital Cancer Institute was designed to achieve among the best results across the most complex breast, lung, blood, prostate, colorectal and rare cancers. Northside Hospital Cancer Institute is widely recognized for having the most community-based treatment options, including special services such as nurse navigators, to help patients access clinical trials, high-risk genetic testing, minimally invasive surgery and personalized treatment planning.
Northside Hospital Cancer Institute’s nationally recognized outcomes in lung cancer surgery and bone marrow transplantation — and the fact that Northside treats more breast cancer patients than any health care provider in Georgia — honor the care its doctors, surgeons and nurses provide to patients across the state.
"We are very proud of the tremendous growth and program development we have achieved over the past 10 years," said Lewis Redd, senior executive at Northside Hospital Cancer Institute. "This campaign celebrates the extraordinary physicians and dedicated management and staff who deliver excellent care to our patients and help achieve impressive survival outcomes. We want to remind everyone that our cancer program is the biggest and best in Georgia."
Built to Beat Cancer is more than a slogan — it is a commitment. The campaign will appear across digital channels, traditional and streaming TV, radio and audio platforms, outdoor and social media, endemic publications, community activations, and at cancer center locations throughout Georgia.
LEARN MORE ABOUT HOW NORTHSIDE IS BUILT TO BEAT CANCER.
